How We Help Businesses
With the increase in online activity in recent years, the internet has become today’s business hub. Many businesses are going online and SEO companies Perth are becoming increasingly important in the survival of the businesses online. Some of the mistakes people make when choosing an SEO company in Perth include using Google as their filter, trusting “Top/Best SEO” lists, and believing the sales pitch. Rankings can be easily manipulated and don’t provide true insight into the companies’ capabilities. On the other hand, sales pitches are used by low-quality SEO consultants who are up to no good. So how do you go about your search? If you are looking for a Perth SEO expert to entrust with your website rankings, here are seven key traits that you need look for in SEO companies.
The number of years a Perth SEO firm has been in business is a significant indicator of their level of experience. However, don’t limit your search on the length of time in business only. Some companies gain experience by working with multiple clients across different industries. They know what will work, and what won’t work for your business.
Most SEO agencies have their staff certified in PPC and Analytics. Top search engines including Google, Yahoo, and Bing have their own PPC and Analytics certifications. An SEO expert Perth who holds these certifications is conversant with search engine marketing and can help improve your website’s rankings.
3) Monthly Reports
Perth SEO provides monthly analytics reports on the progress of your website/online marketing plan. This allows you to determine areas that are working in your favour and address those that need adjustments to improve the performance of your website in search engines.
4) Latest Techniques
A good SEO company is well-informed of the latest updates and changes in search engine optimisation techniques. Inexperienced companies rely on simplified or outdated SEO tools that fail to generate accurate keywords, affecting your search results. Competent SEO companies run an effective keyword campaign to identify the high-quality, relevant keywords which can be placed on your website to achieve great results.
5) Plans and Strategies
Your goals and needs should always come first. An SEO firm that isn’t concerned about your individual goals or needs is likely to disappoint you in the long run. For a successful SEO campaign, SEO Perth should take the time to understand what you want and what your expectations are in order to create a powerful strategy for your business.
6) White Hat SEO practices
Your site is likely to get penalised or even banned if your chosen company employs black-hat techniques, or use spamming, invisible text, and doorway pages to improve your search engine results. A reliable SEO expert will make your website is search engine friendly by focusing on keyword relevant content, link building, and optimising your website.
7) Realistic Commitments
Don’t fall for sales pitches; some Perth SEO agencies will make big commitments – promise you #1 position on Google – only to come short at the end. Look for a company that offers realistic results rather than guarantees. They should show you evidence of their previous works, or give you references.
Remember a reputable and experienced SEO firm is one that focuses on delivering results rather than self-promotion and aggressive marketing. The better their reputation, the more you stand a chance of benefiting from SEO services.
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