How We Help Businesses
Even with the popularity of SEO Geelong, many people don’t know how it can improve their websites and benefit their businesses. Worst of all, people hire SEO agencies not knowing what they really do. Primarily, SEO firms help companies get business and customers from search engines. They do this by creating content, building high-quality links and analyzing results.
If you’re considering to hire an SEO company Geelong, you may want to know what they do and how they can help you before you pay several thousand dollars. However, it’s often difficult to get those details from an SEO agency, not because they don’t want to tell you, but because it’s difficult to know where to begin without going into a long, boring explanation. Fortunately, this post clarifies what we can do for you in a simple and understandable way.
Involves researching and identifying keywords that’ll produce the best results. The ideal keyword is relevant to your business, is searched for enormously, and is not targeted a lot by competition.
An SEO firm will thoroughly audit your website. This audit will comprise various SEO elements such as load speed, content, internal linking, URL description, title tags and meta description tags. The audit will also cover other factors that influence conversions, profits and rankings. These factors include messaging, design and usability.
By analyzing competitors, your Geelong SEO firm can identify what they’re doing that you’re not. The firm will then replicate their activities and improve on them, or get inspiration for your website.
Link building is not a one-time service. It’s an ongoing SEO activity that never ends. Refreshing links make your website relevant and ensure it features prominently in search results. Therefore, it’s vital to build new, fresh links that Google likes.
In some extreme cases, a full website redesign may be required before starting SEO services. Expect a redesign if your website is outdated, has poor code, converts visitors poorly, and the cost of optimizing everything is higher than starting afresh.
Before removing links, your Geelong SEO expert will analyse your link profile. If the analysis reveals a manual penalty or a large number of harmful, low-quality links, then it’ll be necessary to remove links.
An SEO company will overhaul your website’s code to make it more search engine and SEO friendly. The overhaul can range from cleaning up the existing code to replacing the code completely. This process does not affect the existing design.
Google Analytics analysis
Reviewing your website’s past performance using Google Analytics may reveal negative or positive trends and bring opportunities to light. Other web analytics tools (such as Google Webmaster Tools) can also be used to review your website’s history and present status. This reveals opportunities for improvement, as well as technical issues with your website, including penalties that could negatively affect rankings.
The best SEO firm Geelong will try to understand you, your industry and your website before making predictions or giving guarantees. Though good SEOs don’t guarantee results, they are experts at overcoming challenges and solving problems.