How We Help Businesses
We’re living in a digital age where everything is becoming online-centric. The success or failure of a business almost directly correlates with how it is performing in the online market – it is easy to see social media sites like Twitter and Facebook as gimmicky and unprofessional, but in reality, they’re so important to how the modern business world functions. This being the case, a business must have a popular online presence to survive, and one of the keys to making that happen is SEO (Search Engine Optimisation) at Gray SEO Global.
Why is SEO so important?
1. SEO drives traffic
In other words, it gets your content seen and as we know, a business is only as good as the number of people who can visit it and find a reason to come a second time. Creating an online business is all about driving traffic towards your site. It’s about getting people to click on your content, whatever it may be, and share it around the web. SEO helps to achieve this by placing popular keywords and phrases on your website, which allows search engines to figure out what the page is about, which will in turn force it up the rankings on search results and social media sites, where it’s going to be seen by (hopefully) millions of people.
2. Google doesn’t function without it
Google is such a huge factor in the online market. It’s the most popular search engine by far, and its algorithms determine which pages to show in its results, so by deploying effective SEO, you can find your business reaching a massive audience without throwing endless money into advertising. One of the simplest SEO tricks is searching for your keyword or article heading in Google and scrolling down to the bottom of the page. With every Google search, there’s a “Search related to” section at the bottom, which displays eight popular searches on similar keywords. Simply by plucking a few of these search terms and placing them into an article, there’s immediately going to be an upgrade in the page’s Google ranking.
3. Marketing is only heading in one direction
The demand for an effective online presence in business is growing, and will only keep growing. The more technology booms (and the world experience life virtually through the internet), the more a business will need to focus on online components just to survive, let alone thrive. SEO is one of the number one ways in which to achieve massive results.
4. It’s cost-effective investment
SEO is about advertising and selling yourself, but not in the traditional way. Instead of throwing away money at direct advertising (like TV commercials or bus banners) or social media promotion (which can be effective but costs a lot), effective SEO subtly forces your content in front of people’s eyes without them even realising it – and all at very low cost comparatively. While it may not initially draw in as much interest and revenue as those aforementioned direct methods, it at least provides a dense foundation for the business to grow. It’s an investment.
5. It’s a way of staying in the race
Competitors are doing it. Everyone is doing it. If a business is to stand any chance whatsoever in the online market, SEO simply has to be an ingredient in the plan. It’s no get rich quick scheme, but it is a way of making sure you always have one foot in the race. By deploying effective SEO early, your business will reap the rewards down the line. The only sure-fire to fail as an online business beyond failing to utilize effective SEO is the selling of shoddy products – and that kind of business won’t last in any environment anyway.
6. It works
Quite simply, SEO is a proven method of marketing. It’s so effective, in fact, that you can take courses in it – it’s not just a web developer’s “trick” to earning a few extra clicks. Picture it as similar to the way trending topics work on social media sites; search engine algorithms rely so heavily on keywords and phrases, that if your business is using SEO properly, it’s essentially going to “trend” in results.
Businesses hoping to stand a chance in this strange, virtual environment must make SEO a priority; and quickly! While its effects and methods have developed quite significantly as the online landscape changes, it remains a vital component of online marketing.
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Gray SEO Global | SEO Consulting